Where intuition falls short–example: The discipline of finance
One of the recent trends I’ve seen in business over the past decade is an increasing reliance on “data”. You hear people talking about basing decisions on data, ‘crunching the numbers’, doing A/B testing, etc. This doesn’t guarantee being free from bias (indeed, flimsy rationalizations often cite ‘data’), but this is better than thinking that relying on our gut instincts is the best way to go. We’ve learned enough from […]
To Notice and to Learn 