The Power of Small ‘Nudges’ – Applied Psychology in Action
The field of psychology has advanced a great deal since it gained a rigorous footing after WWII, and is starting to yield practical dividends in our society and in everyday life (See my prior blog post on cognitive psychology). One very fruitful intersection has been psychology and economics, with the founding of behavioral economics, a hot new field. The interesting thing is that while many of the findings of behavioral […]
To Notice and to Learn 