Nudge Idea: Conserving paper napkins
In my last post, I described the power of nudges and categorized them into two types, those that reduce effort and those that increase motivation, in ways that take advantage of how our minds work. Here is an example of the second type of nudge. Goal: To reduce the use of paper napkins used at fast food restaurants and other food outlets in order to conserve natural resources and reinforce […]
To Notice and to Learn 